Sweetbay Holiday Meat

Sweetbay Holiday Meat

Produced during my time at SPARK, the Sweetbay Supermarket Holiday Meat spot was the first project for such a large client that I had the opportunity to put my own creative stamp on. I pushed hard at the concept stage for us to be allowed to incorporate animation with real footage rather than still photography as had been used in the past. I was involved at the shoot to make sure the RED Epic footage we got would work for the concept I had put together and then was responsible for all animation, motion tracking and editing of the spot. I also worked closely with the audio department to make sure that the custom score reflected the tone and the season of the spot.