Three Collection

Three Collection

This project was produced for Orlando based wakeboard apparel company Ten-80. They originally wanted a series of print advertisements (included below with original photography from Gabor Vasko and Aaron Katen) to advertise the launch of the new ‘Three’ signature line for professional rider Keith Lidberg. One of the requirements for these ads was to have some space to put a tag that when scanned with a smartphone camera would take the viewer to a video of Keith riding and eventually to the Three Collection website. I saw the opportunity to add some motion graphics to the opening of the video for the purpose of reinforcing the brand and subsequently produced this piece using Cinema 4D and Real Flow. I chose to do a fluid simulation because of the importance of water to the sport of wakeboarding and the scene was designed to represent the clean aesthetic of the brand. The music selected is a cover of Massive Attack’s “Teardrop” performed by Jose Gonzales, also chosen for it’s relevance to fluid and laid back sound.