Urban Home

Urban Home

The Urban Home project started in 3D Studio Max as an architectural visualization assignment, but when the final stills were rendered I felt an overwhelming urge to turn them into an advertising campaign for a furniture catalog. I took the original stills and used them to create the cover and feature spread of the catalog, included below with one of the original stills, adding prices and product descriptions to give the eye candy images a design purpose. It seemed like a good idea at that point to go back into the original scene file and add prices that were animated, along with the camera, to produce this final motion piece and really tie the whole project together. The music selected is “Starstruck” by Santogold and has a nice slow pace that matches the gentle camera movement through the scene.