MARKS AND SPENCER CHRISTMAS - MOTION DESIGNER
I worked on a series of commercials for this Marks and Spencer Christmas campaign where a motion control camera moves through a Christmas Dinner table scene. Each item that they sell has a card against it and I developed the typography animation that revealed the name of the item on each card. This was done using a setup from Trapcode Particular in After Effects which required multiple emitters and varied particle systems to achieve the glitter effect rather than a traditional 'sparkle'.
Typography Animation
This shows the detail of the particle animation which was used to reveal the word. It was designed to feel as though the glitter sticks to the card but only where the letter exists.