PAYMENT SENSE - ART DIRECTOR, MOTION DESIGNER
I was asked to build a logo animation and some supporting elements for the Payment Sense brand, the purpose of which was to use on their social channels to brand any content they put out.
The brief was to make the reveal happen with some anticipating elements that resembled architectural markings.
Below are the three primary assets I developed. The first is a static version of the animation for the full logo. This was to be used in things like email headers or sign offs. The second is a more cinematic version with depth movement on each character that was for their video content. The third is a square ratio option of just the logo without the full branding that could be used on social media.
These were all designed in Illustrator and then brought into After Effects for animation.
